For the past 17 years, I have made Switzerland my chosen home.
With over 25 years in retail, I bring a diverse range of experiences from both brick-and-mortar and international trade.
As an independent Visual Merchandiser and Project Manager with an excellent network, I deliver commercial solutions for your business or your team.
Consistency, reliability, and groundedness form the foundation of my work.
With foresight, structure, and cost-awareness, we develop tools together that are designed to work for you sustainably and in the long term.
Benefit from the depth and clarity of Andrea Maier VM as your Visual Merchandising agency – and significantly boost your revenue!
Switzerland has been my adopted home for 17 years –
equipped with over 25 years of experience in retail and a diverse range of projects
in brick-and-mortar and international retail.
As a freelance project manager specializing in visual merchandising, I develop and implement commercial and implementation-oriented solutions for brands, agencies and companies.
Under the name AndreaMaier-VM, I combine project management, brand understanding, and spatial thinking.
– Europe-wide, flexible and with a hands-on mentality.
I plan and implement POS campaigns, oversee store renovations and brand launches,
coordinate production, implementation and partners and ensure that brands become visible and effective in retail.
With a keen sense for spaces, brands and visual communication, brand experiences are created - connecting concept, space and message.
With AndreaMaier-VM you benefit from a clear structure, aesthetic sensitivity and measurable impact in commerce.
Consistency, reliability and a down-to-earth approach form the basis of my work.
The collaboration results in forward-looking, structured and cost-conscious solutions that work in the long term – both in appearance and in outcome.
With a clear focus on budgets, processes and brand impact, I connect marketing, sales and implementation partners – so that brands become visible and effective in retail.
Structured, solution-oriented, creative – with clarity, intuition and attention to detail.
latest news - or what I think.
my customers and partners






































IKEA, interim build-up leader
IKEA, Deputy Home Furnishing & Retail Design Manager
Victorinox AG, Head of Visual Merchandising
Triumph International, Visual Merchandising Manager
Burberry, Visual Merchandising Coordinator
s.Oliver Group, Visual Coach
Levi Strauss, Retail Coordinator
Breuninger, Window dresser


